On September 10, 2020, LINE held its annual business conference – but this year, for the first time, it was held entirely online. Titled “LINE DAY 2020: Tomorrow's New Normal,” the event focused on how we are adapting to the changes that COVID-19 has brought, transforming the nature of communication.
LINE DAY 2020 covered a wide range of topics, including food, payments, finance, and healthcare, and despite the PR limits imposed by social distancing, the online conference was a big success with more than 400,000 people tuning in and leaving comments.
For an event as big as LINE DAY 2020, design is a key part in creating a success, and LINE CREATIVE was deeply involved in preparations. Let’s take a look at some of the behind-the-scenes in LINE CREATIVE’s involvement in LINE DAY 2020.
A New Environment
Most years, LINE’s annual business conference is held both online and offline, but this year we were 100 percent online, which made us deeply rethink how we wanted to handle the design.
Instead of an offline installation and printouts containing visuals and key messages, we had to figure out how to deliver maximum impact for the event’s key message – "Tomorrow's New Normal" – only through online.
Design key points
Our approach was to try to maximize the advantages of the online environment, namely, the greater flexibility and scope for our ability to use graphics. Therefore, when designing key visuals, we used a range of 3D and motion graphic tools to create more dynamic messaging.
In addition, people often find it harder to concentrate on online presentations, so we widened our color palette beyond LINE’s usual green, using different sub colors for different sessions.
Our first fully online conference was a success thanks to the combined efforts of all the departments involved, making LINE DAY 2020 itself an excellent example of how we’re adapting to the new normal era.
Despite the challenges presented by the coronavirus crisis and the need for social distancing, LINE will continue “Closing the Distance,” bringing together people, information and services.