What Is LINE Official Account Profile?
LINE's aim is to connect people, information, content, and services under the mission of "Closing the Distance." Among our services for accomplishing this, the LINE Official Account (or "OA") Profile is one of the most powerful for closing the distance between business owners and users.
Business owners can easily and conveniently deliver their services to users and provide users with useful information and well-organized content. This is why LINE Official Account Profile has continued to evolve since its inception to provide easy-to-use services for both business owners and users.
Design Points
1. Easy to use
Over the past couple of years, we completely transformed the Content Management System (CMS), replacing the old one with a user-friendly, innovative UI and UX. As a result, business owners have been freed from the traditional challenge of creating profiles, making it easy and fast for anyone to create their own official account profile.
OA Profile CMS PC
OA Profile CMS APP
Now, we have reduced the process of creating an official account profile from a month or longer to just one week. These results also have had a positive effect on users visiting the OA profile page. Creating profiles has made it easier for business owners to make their profiles stand out more visually and fill them with richer content.
2. Variety
You can establish the look and concept of the account using a range of colors and images, combining them with plug-ins to create just the profile you want. Through various functions such as reservation and delivery, coupons, and reward card issuance, you can use LINE OA Profile carry out your business in all sorts of ways.
OA Profile Color theme
OA Profile Plug-ins
3. Connect
In addition to providing information, Profile helps you communicate directly with customers through the features of LINE Chat and LINE Call from within Line Messenger.
The Future of Official Account Profile
Because of these improvements to the Content Management System, the number of business owners updating their accounts has increased by more than 50% and pageviews have increased by 35%. In addition, within three weeks of the release of the one-step template feature, approximately 6,000 users created profiles through the new templates. Furthermore, OA Profile offers a range of design themes and plug-ins that better reveal each business's personality. We hope that not only large businesses, but also small business owners and private businesses that have difficulty promoting their businesses will be able to easily and effectively deliver their business to users through OA Profile, making it the best communication service to connect them with their businesses.