LINE services
Services included in the LINE app
- LINE MINIAPPLINE MINIAPP provides various lifestye services inside LINE application such as beauty salons, restaurants, cafes and pharmacies easily and conveniently. Wordmark The LINE MINIAPP wordmark which represents the company is used in a variety of internal and external communication. Altering its shape, line thickness, and/or proportions is prohibited. Clearspace Clear space without images or text must be secured around the word mark. Color Variation It is the background usage regulation that can be used in various media and marketing. Primary Typeface LINE MINIAPP uses a sophisticated and modern looking sans-serif font as its primary font. Since the font is a major factor in the overall look and feel of brand communications, using a font that is not recommended in this guide is not allowed.
- LINE SHOPPINGLINE SHOPPING is LINE's in-app shopping service that adds value to shopping and makes the experience fun. Logotype The Logotype is a brand asset used to represent services such as apps, websites, and products. The Logotype can be used independently, and when using it, please maintain a clear margin and minimum size. Icon This is the icon that represents the LINE SHOPPING brand. Do not decrease it pass its minimum size. Using it together with the Logotype is prohibited. It is only usable by itself. Main Color It is the Brand color used for the LINE SHOPPING. You may not change the color and please keep the specified value. Graphic Motif
- LINE PODDesigned to be a “total gaming solution,” LINE POD enables users to play both mobile and PC games on one platform by easy logging in with LINE messenger ID. Wordmark Wordmark is a key component of the visual communications system that represents the identity of a brand. Symbol Symbol is an important component of brand identification, suggesting the core value of the service. Coin Icon This is the coin icon of LINE POD. When using it, make sure to comply with the regulations and principles accordingly. Application
- LINE POINTSLINE POINTS is a rewards service that provides Points for users to earn and spend. Symbol The symbol mark symbolizes LINE POINTS, the cryptocurrency of LINE, distributed as benefits in various services. Logo Type The LINE POINTS logo type is an asset of the visual communication system that portrays the brand identity and helps its identification. Color Palette As an important element that forms the brand system, color helps the service's identification through symbolic representation and emotion. Graphic Motif LINE POINTS may use a graphic motif for visually consistene communicatio. The simplest elements (shape and color) in the symbol mark are extracted and called "Green Benefit," implicating the most fundamental core value (returning benefits) of the service.
- LINE OPENCHATLINE OpenChat is a community service that allows anonymous users to create chat rooms in the LINE Messenger app for various communication purpose including review, knowledge sharing, real-time Q&A, and commerce. OpenChat aims to serve as a platform for communication beyond the scope of "place" and "relationship" in the community platform market where sharing live content is becoming increasingly important. Word Mark The Word Mark displays the identity of the brand, and is the core element of the visual communication system in facilitating brand identification. It is used as a marketing element representing the service in diverse online and offline media, and thus the specified regulations must be strictly observed. Symbol OpenChat’s symbol mark is an integral element to identify the brand and signifies an open community in which anyone can participate. Signature When a combination is required in a special occasions, it can be used only for such occasions. Logo Color Colors are powerful means of identifying and establishing a clear identity for the LINE OpenChat brand. The color values below must be maintained for consistent brand identity. Brand Color Palette The color is an important element constituting the brand system, and as such assists the distinguishability of the service through symbolism and sentiment. The secondary color can be used to highlight the primary color in external marketing activities or user contact points. Primary Gradient This is a gradient color used in app. We recommend using the gradient color online. Typeface The typeface is the voice of the brand. A consistent message is to be conveyed via feelings or impressions from differences in writing, font, language and nuance. For the operation of a consistent brand asset, use of the exclusive typeface is recommended for all LINE OpenChat design assets. Membership Program This is the Membership Program logo. The font uses LINE Seed Sans. Graphic Motif The graphic motif is the graphic language that visually differentiates from other brands and expands brand experience in various media. While it is not absolutely required to use the graphic motif, a graphic motif developed from the symbol’s shape can be used if a graphic element is needed in developing the brand.
- LINE TODAY LINE TODAY is a curation service that recommends content that is right for an individual. Symbol The Symbol implies the identity and core value of the line today brand. Wordmark Wordmark is an asset of a visual communication system that represents the brand's identity and helps identify it. Clear Space When used, the margin and minimum size must be clearly maintained. Logo Color To keep the brand identity consistent, please only use designated colors.Colors cannot be altered in use and must keep RGB and CMYK. Background Color Only primary colors sholud be used for LINE TODAY symbol. However, other background colors may be used if symbol can be expressed properly. When selecting the background color, it must abide by the guideline below.
- LINE COINSLINE COINS are LINE’s virtual currency that can be used on LINE’s messaging platform to either purchase stickers, games, and other items, or exchange for LINE Points. The design endeavors to evoke the shape and color of a physical coin, with the L stamped clearly, and is rendered in a simple but arresting look so it can be used at any size within the UI. Icon The LINE COINS icon is a brand asset used to signify all apps, websites, products, and other services in connection with LINE COINS. The icon is used independently, and the required minimum size, as well as the designated magins of the icon itself must be clearly retained. Wordmark LINE COINS is the brand wordmark. It may be used independently, however, both the required minimum size and designated margins must be clearly retained. Color The designated RGB/CMYK colors must be used without any alterations to ensure consistency with the customer's experience of the brand. Application
- RABBIT LINE PAYRabbit LINE Pay is offline and online integrated payment platform in Thailand, founded on the business partnership between mobile payment platform LINE Pay and offline payment platform Rabbit. Primary Logo As one of the basic elements in the corporate identity system that communicates a company's image internally and externally, the logo is a key elemet in the visual communication system that represents the brand's identity and helps to distinguish the brand. Rabbit LINE Pay's logo is based on a combination of white and green colors. It is used as a marketing element representing the service in various online and offline media, and thus the specified regulations must be strictly observed. Secondary Logo In principle, the primary logo (default) is used. Only when it is difficult to apply rhe primary logo, the secondary logo is allowed to be used selectively. The requirements in these guidelines must be met. Clear Space The minimum clear space must be secured for the preservation of the logo's integrity and assurance of its visibility. Logo Color Colors are a powerful means of identifying and establishing a clear identity for thr Rabbit LINE Pay brand.The color values below must be maintained for consistent brand identity. Brand Color Colors are an important role in directly communicating Rabbit LINE Pay's brand image.To maintain original color, the PANTONE color swatch must be printed first and foremost pursuant to data color samples below. Character Characters are models that promote a fun and leisurely consumer lifestyle, and as such must be used actively at the consumer points of contact to maximize effectiveness. However, for the sake of long-term use of characters, characters may not be used recklessly simply as a grapic element without purpose. In the event that you use Rabbit LINE Pay Character as a marketing element, you must use it according to its intended use. Graphic Motif The graphic motif presents the brand in various situations. Follow a consistene layout to leave a more convincing impression of the Rabbit LINE Pay brand. Applications
- LINE VOOMLINE VOOM in LINE app is a video platform where you can discover and enjoy various fun contents. Symbol Symbol is an important component of brand identification, suggesting the core value of the service. (The logo should always be surrounded by a sufficient amount of empty space.) Wordmark Wordmark is a key component of the visual communications system that represents the identity of a brand.(The logo should always be surrounded by a sufficient amount of empty space.) Logo (Horizontal) The horizontal combination of LINE VOOM's symbol and wordmark.(The logo should always be surrounded by a sufficient amount of empty space.) Logo (vertical) The vertical combination of LINE VOOM's symbol and wordmark.(The logo should always be surrounded by a sufficient amount of empty space.) Secondary Logo Black or White or Gray (0-10)* can be used for the logo. Color Palette This is the main color palette that expresses LINE VOOM. It is an important factor in building a brand image.
- LINE FINANCIAL SERVICESLINE provides 5 financial services; account book, insurance, investment, stock, score, all in one in wallet tab.