LINE Birthday is LINE's unique birthday celebration feature that lets you feel the warmth of analog celebrations on your mobile. We thought about how LINE could help our users celebrate their birthdays and their friends' birthdays, and so designed a feature that lets people gather congratulatory messages, giving them a richer celebration on their special day. In addition to the basic function of writing messages, a variety of other fun features were also devised, such sending balloons to your friends, secret cards that only the sender and recipient can see, and bundles of balloons floating on the profile. LINE Birthday is all about bringing the happy birthday experience from real life to your online space, giving you a most memorable day.

Design Points

1. Lots of ways to celebrate
   Enjoy a variety of fun features, like decorating your profile, writing a card, or creating a birthday board. You can celebrate in all sorts of ways.

2. A birthday party on your profile
   Enjoy your birthday on your profile page with balloons that float across the screen. 
   You can enjoy the fun again and again just by giving your balloons a simple tap.

3. Write fun birthday messages
   Choose a cute card from our diverse selection, then write just the right message to your friend or loved one.
   If you want privacy, you can even send it as a secret card.

4. Secret cards keep your messags private
   LINE Birthday lets you send secret cards, sealed so others cannot read them. 
   Only you and your friend will know!

5. Instant interactions
   You can tap to send balloons to your friends. It's a fast and easy way to let someone know you're thinking about them on their big day. 
   And there are more fun, lighthearted ways to celebrate.