Brand Essence

It’s the core and essence of LINE to achieve LINE’s mission and vision. Brand essence is an essential element that is at the core of delivering a consistent brand identity.

 

Brand Wordmark

LINE wordmark is the symbolic element representing LINE in various communications around the world.

 

 

 

Brand Slogan

CLOSING THE DISTANCE is the phrase that summarizes the brand’s essence and core value.

 

 

Brand Icon

The brand icon, one of LINE's core assets, is the most recognizable symbol for users. 

 

 

Brand Color

The color that represents LINE’s brand is LINE Forest Green. Green is a color that strives for vitality and consistency, a symbol that encompasses all generations.