Rabbit LINE Pay is offline and online integrated payment platform in Thailand, founded on the business partnership between mobile payment platform LINE Pay and offline payment platform Rabbit.

 

Primary Logo

As one of the basic elements in the corporate identity system that communicates a company's image internally and externally, the logo is a key elemet in the visual communication system that represents the brand's identity and helps to distinguish the brand. Rabbit LINE Pay's logo is based on a combination of white and green colors. It is used as a marketing element representing the service in various online and offline media, and thus the specified regulations must be strictly observed.

 

Secondary Logo

In principle, the primary logo (default) is used. Only when it is difficult to apply rhe primary logo, the secondary logo is allowed to be used selectively. The requirements in these guidelines must be met.

 

Clear Space

The minimum clear space must be secured for the preservation of the logo's integrity and assurance of its visibility.

 

Logo Color

Colors are a powerful means of identifying and establishing a clear identity for thr Rabbit LINE Pay brand.
The color values below must be maintained for consistent brand identity.

 

Brand Color

Colors are an important role in directly communicating Rabbit LINE Pay's brand image.
To maintain original color, the PANTONE color swatch must be printed first and foremost pursuant to data color samples below.

 

Character

Characters are models that promote a fun and leisurely consumer lifestyle, and as such must be used actively at the consumer points of contact to maximize effectiveness. However, for the sake of long-term use of characters, characters may not be used recklessly simply as a grapic element without purpose. In the event that you use Rabbit LINE Pay Character as a marketing element, you must use it according to its intended use.

 

Graphic Motif

The graphic motif presents the brand in various situations.
Follow a consistene layout to leave a more convincing impression of the Rabbit LINE Pay brand.

 

Applications