LINE OPENCHAT

LINE OpenChat is a community service that allows anonymous users to create chat rooms in the LINE Messenger app for various communication purpose including review, knowledge sharing, real-time Q&A, and commerce. OpenChat aims to serve as a platform for communication beyond the scope of "place" and "relationship" in the community platform market where sharing live content is becoming increasingly important.

 

Word Mark 

The Word Mark displays the identity of the brand, and is the core element of the visual communication system in facilitating brand identification. It is used as a marketing element representing the service in diverse online and offline media, and thus the specified regulations must be strictly observed.

 

Symbol

OpenChat’s symbol mark is an integral element to identify the brand and signifies an open community in which anyone can participate. 

 

Signature

When a combination is required in a special occasions, it can be used only for such occasions. 

 

Logo Color

Colors are powerful means of identifying and establishing a clear identity for the LINE OpenChat brand. 
The color values below must be maintained for consistent brand identity. 

 

Brand Color Palette

The color is an important element constituting the brand system, and as such assists the distinguishability of the service through symbolism and sentiment. The secondary color can be used to highlight the primary color in external marketing activities or user contact points.

 

Primary Gradient

This is a gradient color used in app. We recommend using the gradient color online.

 

Typeface

The typeface is the voice of the brand. 
A consistent message is to be conveyed via feelings or impressions from differences in writing, font, language and nuance. 
For the operation of a consistent brand asset, use of the exclusive typeface is recommended for all LINE OpenChat design assets.

 

Membership Program

This is the Membership Program logo. The font uses LINE Seed Sans.

 

Graphic Motif 

The graphic motif is the graphic language that visually differentiates from other brands and expands brand experience in various media. While it is not absolutely required to use the graphic motif, a graphic motif developed from the symbol’s shape can be used if a graphic element is needed in developing the brand.

  • Written byLINE BX DESIGN
  • Updated2022.01.07
  • Service