LINE Pay is a mobile easy payment service that allows users of the LINE global mobile platform to easily transfer funds and make payments. The ultimate focus of the LINE Pay payment platform is to open up an era in which people all over the world go walletless and cashless.

Brand Structure

LINE Pay is localized according to each country's market environment. As the brand is defined by its business structure, LINE Pay Money can only be used in Taiwan and Rabbit LINE Pay in Thailand.

 

Symbol

The LINE Pay symbol is an important element for brand identification, and as such implies the core value of the service as "the next payment platform." The symbol may not be arbitrarily adjusted or modified at one's own accord, and may not be used independently except in special cases.

 

Logo

The logo displays the identity of the brand, and is the core element of the visual communication system in facilitating brand identification. It is used as a marketing element representing the service in diverse online and offline media, and thus the specified regulations must be strictly observed.

 

Color Palette

The color is an important element constituting the brand system, and as such assists the distinguishability of the service through symbolism and sentiment. Communication must generally be conducted using primary colors, and must be used even more actively at consumer points of contact.

 

Graphic Motif

The Graphic motif is a graphic language that gives visual differentiation from other brands and expands the brand experience in diverse media. Although use of the graphic motif is not required, a graphic motif may be used that is developed from the shape of the symbol when graphic elements are needed in the process of expressing the brand.