As the No. 1 messenger service in Asia, LINE is a lifestyle platform that aims to transform our users’ lives, allowing people to do more and do it more conveniently. And an essential part of achieving that goal comes from our design. At LINE CREATIVE, our designers visualize LINE technology and services in ways that are smarter, more intuitive and more stylish. Let’s take a look at how LINE’s design teams are organized and how they work together to shape and strengthen the LINE brand.

Role classifications

LINE has a range of design teams, each with an important role to play. There are regional-based team in LINE’s major markets, including Japan, Taiwan, Thailand, Indonesia and Korea. And there are function-specific teams, specializing in BX design, product design, media, sound, and graphic design.

Role descriptions

BX (Brand eXperience) designers aim to describe brands through such elements as the logos or symbols. Product designers look for ways to optimize the user interface of the LINE service itself. Media, sound and graphic designers attempt to enrich LINE contents through how they are presented, through both visual and audio means. In addition, we have a future-oriented LAB team which studies the overall direction of LINE Design as we move forward.

Cooperation

While our designers specialize in a variety of roles, we all pursue the same values as part of "LINE STYLE". In 2019, we held a global design forum in Korea called LINE Creative Day, where our designers from around the world came together to share information and ideas and strengthen the bonds collaboration.

Going forward, LINE CREATIVE will continue to be leaders, pioneering industry-leading design that sets new standards around the world.